Sell Smarter. Keep More Equity.
Ready to sell your California home? SmarterHomeSeller® offers expert representation to maximize your equity. With over 2,000 successful transactions, we provide full personal service, including in-person agent walk-throughs and virtual consultations. Our streamlined process eliminates traditional overhead, saving you money without sacrificing the professional service and quality you deserve. It's about cutting waste, not corners.
See If You Qualify
The Numbers That Matter
Traditional brokerages charge 5–6% total commission, a cost not always necessary for your transaction. Our qualification-based program delivers the same market exposure and expert negotiation, but with a significantly lower commission. This returns thousands of dollars to your bottom line, specifically by reducing the listing fee from a typical 3% to just 1%.
1%
Listing Commission
Your listing side commission is a flat 1% of the sale price, significantly less than the traditional 3% many brokerages charge. On an $800,000 home, that's just $8,000. *Subject to terms and conditions.
$16K+
Seller Savings
Compared to a traditional 3% listing fee on an $800,000 home, you save $16,000 by paying just 1%.
100%
MLS Market Exposure
Full MLS listing with professional photography, syndicated to every major platform.
How It Works
SmarterHomeSeller® revolutionizes real estate with modern efficiency. Our streamlined model cuts overhead, providing full-service real estate, expert negotiation, and maximum market exposure for a 1% listing commission, saving you thousands.
Modern Efficiency
We leverage cutting-edge technology and lean operations to optimize every step of the selling process. This efficiency allows us to reduce costs without compromising service quality.
1% Listing Commission
Through structural improvements to the traditional brokerage model, we offer complete full-service real estate for only 1% commission on the listing side, saving you thousands.
Complete Transaction Handling
We manage your entire transaction, including all paperwork, negotiations, appraisals, inspections, managing showings, yard signs, and MLS lockboxes. We handle it all!
Serving SoCal Homeowners
Expert real estate solutions tailored for the Southern California market.
You Know What Matters.
Traditional real estate models mean high fees and outdated processes. Our SmarterHomeSeller® model delivers premium service, maximum efficiency, and significant savings without compromising quality.
The Traditional Model
  • High commissions
  • Outdated processes
  • Inefficient meetings
  • One-size-fits-all approach
The SmarterHomeSeller® Model
  • Full Personal Service: Agent walk-throughs, open house support, and flexible virtual consultations (Zoom/FaceTime/Google Meet).
  • Expert Guidance: 2,000+ real estate transactions handled by our staff.
  • Streamlined Efficiency: Optimal pricing, marketing, and negotiation.
  • Significant Savings: Benefit from a 1% listing commission saving.
The 5-Step Smart Listing Process
Every step of the SmarterHomeSeller® process is designed to provide full personal service, protecting your time while maximizing your net proceeds. Our model leverages over 2,000+ completed transactions and expert guidance, combining essential touchpoints with streamlined efficiency. This includes agent meet-and-greets, property walk-throughs, open house support, and flexible virtual consultations (Zoom/FaceTime/Google Meet) available throughout the pre-listing and listing process.
Free Seller Consultation
A no-cost consultation—virtual or in person—to review your property, goals, timeline, and eligibility for our discounted listing program. Optional Buy-Before-You-Sell solutions may also be discussed for qualified sellers.
Broker Price Opinion (BPO)
A professional market evaluation using current data to determine pricing strategy and positioning.
Listing Agreement & Setup
Execution of the listing agreement and payment of the $500 setup fee, which includes professional photography and launch preparation.
On-Site Launch & Marketing
An agent or authorized representative is on site for yard sign installation and launch walk-through. The property is professionally marketed through MLS, online syndication, showings, and open houses.
Negotiation & Closing
Offer management, negotiation, escrow coordination, and closing support—designed to deliver a smooth, transparent transaction.
Optional Buy Before You Sell Programs
Qualified sellers may have access to third-party equity-advance or bridge solutions that allow them to purchase a new home prior to selling their current one. Ask your SmarterHomeSeller representative for details.
Programs subject to qualification and provider terms.
How We Compare
For an $800,000 home sale in California, our SmarterHomeSeller® process can save you over $16,000 in listing commission. This comparison highlights what you gain with us versus a traditional brokerage, and what unnecessary overhead you avoid.
Traditional Brokerage
  • Listing Commission: 2.5% – 3%
  • In-Person Meetings: 2–4 often unnecessary meetings
  • Negotiation: Standard service
  • Disclosure Management: Traditional paperwork
SmarterHomeSeller®
  • Listing Commission: 1%
  • In-Person Meetings: Video Calls
  • Negotiation: Expert-led, optimized for best outcome
  • Disclosure Management: Digital and compliant processes
Because you save thousands with our 1% listing fee, you can offer a competitive commission to the buyer's agent, offer your home at a more attractive price, or simply keep the savings as well-deserved equity.
Why Choose SmarterHomeSeller®?
SmarterHomeSeller® transforms your home selling experience, helping you save thousands with cutting-edge marketing. We ensure you keep more of your equity without compromising on premium service.
Significant Savings
Benefit from our streamlined 1% listing commission, saving you thousands compared to traditional brokerages and putting more equity back in your pocket.
Active REALTOR & Modern Marketing
An experienced, active REALTOR is always in your corner, deploying cutting-edge marketing strategies to ensure your property gets maximum exposure and interest.
Full-Service, Uncompromised
Receive the same comprehensive, full-service support as traditional brokerages, including a competitive commission for the buyer's agent, ensuring a smooth and successful transaction.
Empower Your Equity
Your savings empower you. Use them to offer a more attractive sales price, incentivize buyer's agents, or simply retain thousands more in well-deserved equity from your home sale.
Frequently Asked Questions
Dedicated to full personal service, including agent walk-throughs, open house support, and virtual consultations, we leverage over 2,000 transactions to provide expert guidance. Below are common questions about the SmarterHomeSeller® program; additional questions can be asked during your consultation.
How can you charge just 1% for professional service?
Our streamlined operations and efficient processes significantly reduce overhead costs without compromising on the quality or comprehensiveness of our services. By leveraging digital tools and a focused approach, we deliver full personal service, including expert representation, accurate pricing, comprehensive marketing, professional photography, and skilled negotiation. This ensures you receive exceptional support and maximize your net proceeds, all for just 1%.
Is my home listed on the MLS?
Yes, your property is listed on the MLS with professional photography and syndicated across all major real estate platforms (Zillow, Redfin, Realtor.com). You receive the same market exposure as traditional listings.
What does "qualification-based" mean?
We evaluate each property and seller for program suitability, considering condition, location, price, seller experience, and communication preferences. If not a fit, we refer you to a trusted partner agent for traditional service, with no obligation.
Will I have in-person support?
Yes, our representative installs your For Sale sign, completes the mandatory Agent Visual Inspection, and manages open houses or buyer access as needed. In-person service is available at key moments or by request.
Who handles negotiations?
Your assigned listing expert directly handles all pricing strategy, counteroffer evaluation, and contract negotiation. This ensures experienced representation and skilled negotiation, never delegated to assistants or automated systems.
Do you offer competitive commission to buyer's agents?
Yes! We offer competitive buyer's agent commissions to ensure maximum exposure and interest in your property. Your savings come from our efficient 1% listing side commission, not from reducing buyer agent incentives.
Ready to Sell Smarter?
858-240-9990
Call us today to start your listing with a FREE pre-listing consultation and home valuation information packet!
Or, get started here:
Client Success Stories
Hear directly from homeowners who experienced the SmarterHomeSeller® difference.
Jennifer L. from Chula Vista
"I was initially hesitant about the 1% listing fee, but SmarterHomeSeller® exceeded all my expectations. My home in Chula Vista sold rapidly, and the commission savings were incredibly beneficial! Their agent, Chris, was incredibly responsive, guiding me through every step and ensuring a seamless process from professional photography to final negotiations. Truly top-tier service without the hefty traditional cost."
Michael R. from Oceanside
"As a first-time seller in Oceanside, I was nervous about the process. SmarterHomeSeller® broke everything down for me. My condo sold, and I couldn't believe the level of support I received while only paying 1% commission. My agent, was a true professional – always responsive and handled all the negotiations brilliantly. I saved a great deal, and the experience was stress-free. I'll definitely use them again!"
Robert H. from San Marcos
"After living in my San Marcos condo for years, I was ready to downsize. SmarterHomeSeller® provided an outstanding experience, selling my unit. The agent, Jessica, was incredibly thorough with the market analysis, and her negotiation skills secured a fantastic price. The savings on commission were substantial, allowing me to comfortably transition to my new home. I received full personal service and saved a considerable sum – a win-win!"
David & Susan P. from National City
"Selling our National City home of 20 years felt daunting, but SmarterHomeSeller® made it so easy. We closed in under three weeks. The personalized attention from our agent was phenomenal; she was always available to answer questions, and her marketing strategy was spot-on. We achieved substantial savings on commission, which meant more for our retirement. Highly recommend their modern approach!"
The Chen Family from Vista
"We needed to sell our Vista home quickly for a relocation, and SmarterHomeSeller® delivered! Our house sold in just 10 days, securing multiple offers. The entire process, from the initial consultation to closing, was incredibly efficient. Our agent provided invaluable advice on staging and pricing, leading to significant savings that helped us tremendously with our move. Fantastic service for a fantastic price!"
Chloe B. from Escondido
"Selling my vibrant Escondido bungalow was a breeze with SmarterHomeSeller®. It sold, and I saved substantially in commission fees compared to traditional realtors. Their team ensured my property received excellent exposure, and the professional photos were stunning. It sold in less than three weeks! I was kept informed at every step, and their expertise made me feel completely confident. A modern solution that truly works!"
SmarterHomeSeller®
Powered by 1 Percent Lists Calstar Pacific • 16870 West Bernardo Dr., Suite 400 in San Diego, CA 92127 • Serving San Diego and surrounding areas of Southern California
SmarterHomeSeller® is a qualification-based listing program operated under 1 Percent Lists, a licensed California real estate brokerage. The listing commission referenced on this website applies to the listing side only; buyer agent compensation, if any, is a separate matter negotiated as part of each transaction. Not all properties or sellers will qualify for the program. Commission rates, services, and availability are subject to change without notice. Nothing on this website is intended as a guarantee of results. Minimum listing commission of $7,995 applies. A $500 setup fee is due upon listing agreement execution. We are unable to assist if your house is under contract with another Agent.
All services are provided in compliance with California Department of Real Estate regulations and applicable fair housing laws. Supervised under California DRE License 01334949. Equal Housing Opportunity.